Seiko Australia proudly announces the launch of the ≪SEIKO BIRTH & REBIRTH≫ exhibition, commemorating 100 years since Seiko introduced its first wristwatch with "Seiko" on the dial, signifying the beginning of the Seiko brand.
To celebrate this historic milestone, Seiko is excited to unveil its first pop-up exhibition in Australia, providing visitors with an exclusive look at curated Seiko exhibitions and timepiece collections.
Please see here for store opening details.
ABOUT THE EXHIBITION
The ≪SEIKO BIRTH & REBIRTH≫ exhibition invites visitors to delve into the rich history of Seiko, highlighting the evolution of the brand from its inception to its envisioned future.
The “BIRTH” section serves as an introduction to Seiko's history, spanning from its founding in 1881 to the present day. Displaying original landmark watches and archival materials, this section offers a glimpse into the Seiko Museum Ginza in Tokyo. Through this exhibition, visitors will witness the inspiring stories from Seiko's history, marked by consistent challenges and innovations. Despite overcoming various adversities, Seiko has continued to innovate in line with the founder's philosophy to be "Always one step ahead of the rest."
Additionally, the exhibition will feature a “REBIRTH” section, showcasing modern reinterpretations that signify a revival of distinctive original designs as part of Seiko’s Power Design Project – an experimental initiative shaping the future of Seiko. This exhibition will highlight the 2022 theme of REBIRTH. Eight Seiko designers have developed their ideas and expanded their imaginations from original Seiko watches and technologies that have emerged throughout their long history, channelling them into the REBIRTH of seven timepieces.
MEET THE DESIGNERS
Between Friday, 15th March 2024, to Sunday, 17th March 2024 (3 days), watch enthusiasts will have the opportunity to meet and speak with two Seiko designers from Japan as part of the Power Design Project. They will be available to discuss their design inspiration and participate in FAQs sessions with visitors.
- Location
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Shop 54, MidCity Centre
420 George Street
Sydney NSW 2000
- Map
- Pop-up Store Dates
- Friday, 15th March 2024 to Sunday, 24th March 2024.
- Opening Hours
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Monday 11:30 am – 5:30 pm Tuesday 11:30 am – 5:30 pm Wednesday 11:30 am – 5:30 pm Thursday 11:30 am – 8:00 pm Friday 11:30 am – 5:30 pm Saturday 11:30 am – 5:30 pm Sunday 11:30 am – 4:30 pm - Admission fee
- Free
No watches are for sale at this exhibition.
Radiant Time
A “timeless radiance” that brightly illuminates the city of Tokyo.
Focusing on this technique, this King Seiko watch is now reborn with a contemporary, uplifting, and glamorous feel. The beauty of the Zaratsu polished 20-faceted case and the intricacy of the sixty markers around the dial make this watch a must-see item. We hope that this watch will continually brighten the hearts of those who wear it.
PUT ON TIME
A playful take on wearing watches.
The shape of the watch’s outer case is particularly unique in its thoroughgoing pursuit of a safe design. This fascinating watch is reborn with a form resembling a button on a piece of clothing, creating a new and liberating wearing experience. We hope you will enjoy coordinating the watch with your clothes according to your mood from day to day.
Shikakuro (Square Chronograph)
Which square chronograph will win your heart?
While retaining the atmosphere of the 1970s with the special construction of its case and its unique silhouette, the watch has been given a rebirth as a square chronograph with modern diversity. We hope that by customizing this watch in your own way, with the modern dial colorings, diverse case bezel materials, and bracelet/strap variations available, you will discover a watch just right for you.
ADVENTURE KIDS Watch
Packed with features for active kids!
This professional diver’s watch has undergone a rebirth and transformation into a watch designed especially for children. The watch features a tough protective structure allowing children to play in a carefree manner, an accordion-shaped strap that is easy to put on and take off, and a rotating bezel that allows the wearer to set the time for their social occasion. Every detail of the watch is constructed for children who enjoy playing actively. We hope that many children will wear it as their first watch in life.
Time Sonar 434 Feels
Will the words peeking through the calendar window help you discover your destiny for today?
While retaining the dial features of the Time Sonar, this model has been given a rebirth as a watch possessing sensibility that displays 434 different “feels,” which can be enjoyed by younger people. Having familiar English words printed on the disc in place of the calendar display, a daily message appears in the calendar window. We hope you will use this watch in a playful way, letting your imagination run free with the messages that emerge from this whimsical device.
TISSE our time
A gender-neutral watch that reflects the diversity of our nature.
TISSE, which was favored by many women at the time, is now reborn as a watch that transcends gender categorization. Its texture, finish, and moderate size achieves a beauty for all. The differing designs of the watch bracelet at the 12 o'clock and 6 o'clock sides express the diversity and character of each individual when wearing the watch. We hope that people will feel the pure charm of this jewelry watch with a design that fills the wearer's heart.
Ceramic Ball
Taking a historic digital watch and reimagining it for the modern age.
The 05LC, with its distinctive silhouette, is reborn as a digital watch with a contemporary sports aesthetic. While retaining the impression of the rounded case, the three buttons on the front, and the digital display, the glossy white ceramic material gives the watch a truly unique presence and appeal. We hope that the Ceramic Ball will help you to feel a sense of the design possibilities of digital watches.