Seiko believes that the wristwatch is an intimate accessory. The best watches live in harmony and interact with the wearer, and their functions offer a reassuring and emotionally satisfying bond.
Seiko's technological development is focused on the creation of 'emotional technologies.
Emotional technology creates the interaction between the wearer and the product.
Spring Drive is the most important new movement created by Seiko since the quartz Astron in 1969.
Kinetic is the first quartz watch powered by human movement, a development so significant it led to the application for more than 50 patents.
Seiko automatic movement is designed to place the Seiko firmly in the high quality mechanical market.